Experience

Instagram (Meta)

Senior Content Designer, Youth Protections • 2022–Present

Lead Content Design for multiple teams focused on creating safer experiences for teens on Instagram. Focus areas include age-appropriate content, time management, safe interactions, and bullying.

Senior Content Designer, Privacy & Well-Being • 2021–2022

Led Content Design for Instagram's Privacy team. Key projects:

  • Defaulting teens into private accounts

  • Reducing unwanted contact by placing teens in safer settings

  • Creating an Activity Center to bulk manage personal data on one surface

Facebook (Meta)

Content Designer, Facebook Groups • 2018–2021

Drove content design strategy for Facebook Groups’ Privacy and Platform teams. Key projects:

  • Revamping the Groups privacy model to align with user expectations

  • Reorienting and redesigning the entire FB app to focus on Groups

  • Creating and documenting content standards and patterns

Luminoso Technologies

Marketing Communications Manager • 2016–2018

Luminoso is an AI-driven natural language understanding company.

  • Promoted the product suite by creating marketing content (webinars, white papers, etc.)

  • Executed campaigns that increased brand awareness and drove sales

  • Measured and monitored marketing performance to maximize ROI

Client Insights Consultant • 2015–2016

Analyzed text data with Luminoso's AI tooling and presented insights to Fortune 1000 companies.

Hasbro

Corporate Resident, Global Consumer Insights • 2013–2014

  • Conducted qual and quant research (foundational studies, segmentations, ethnographic research, surveys, and focus groups)

  • Leveraged insights to help brand managers optimize GTM strategy

  • Vendor management for an online research community of 350+ families

Education

Northeastern University

MBA, Marketing • D’Amore-McKim School of Business

UCLA

BA, Economics and International Area Studies (Former USSR)
Minors in French and Russian